You could call it the Case of the Missing Link. It's the endless shell game that you play when you're trying to stream a show and you can't seem to find a link that actually plays the movie.
For example, let's say you find a title you want to watch. You click the movie title or graphic. The site directs you to another page with another link. You click the movie title again. You're directed, again, to yet another page filled with more links to the same movie title, including options that lead to third-party pages or even supposed software that will let you play back the film.
This game usually doesn't end well. At best, you'll endlessly click links that don't seem to go anywhere, you'll inadvertently click advertisements for suspicious products or you'll wind up stuck in a loop of sites that point to each other in the hopes that you'll share personal information or generate revenue by clicking the aggravating ads.