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How do advertisers show me custom ads?


Author's Note

As advanced as the technology is, custom Internet advertising doesn't always get it right. Imagine that you're a man who shopped online to buy your wife a dress for her birthday. Now you're likely to get dress advertisements for a few weeks until the marketing companies realize that you aren't a reliable women's clothing customer. Just recently, while researching this article, I came across some poorly-targeted advertising. The ad was trying to sell me a Lexus ES, which retails for about $36,000. Sure, that's cheap for a Lexus, but let's just say my six-year-old American hatchback suits me much better.

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Sources

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