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How Klout Works


Author's Note

As a person with a Klout score of 10 -- that is, probably the lowest score you can get if you have an obligatory Facebook page that you look at once every four months -- it's hard for me to take seriously the idea that all influence comes from retweets and likes. But the truth is, impact is now measured with Internet and viral savvy. Although I'm loath to admit it, Klout might be right. It's not who we are -- it's who we are online that counts.

Related Articles

Sources

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