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How Vine Works


Dead on the Vine?

Vine is hardly the only video-sharing app on the market. Instagram made a name for itself by letting people share artsy still photos of their lives, but now offers video clips, too. Not only are the clips longer (at 15 seconds), but users can add all sorts of special effects to jazz up their recordings.

There are plenty of other options for the video crazed, including Keek and Mixbit, as well as Viddy, Socialcam, Snapchat and other similar apps. Each service offers slightly different video clip options and features, and depending on your needs and wants, one may better suit your lifestyle when compared with Vine.

Vine has some pretty strong selling points that may help it endure the competition. For one, Vine is purposely simplistic in its lack of advanced features. It's meant to let you create videos quickly and easily without the need to fuss over filters or advanced effects. And its stop-and-go cutting capability puts a premium on imagination and wittiness instead of artificial post-production.

Although Instagram has a bigger base of registered users, Vine's video features are actually more popular. That's because one of Vine's key strengths is its sense of community and its edginess factor. In place of the refined sheen of Instagram's altered reality, Vine serves up a grittier sense of realism, which engages its audience in a wholly different manner.

It's the bouncy, blurry home video look that gives Vine much of its distinctive look. In an age when slick production blurs the line between real life and the online highlight reel in so many ways, Vine is just a simple slice of life. It's only six seconds, but it's just enough time to serve up something simple or simply silly.


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