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Is printing still relevant?


Better, Faster, Obsolete?
Printer technology is more advanced than ever, able to integrate with even the latest mobile devices. But is that enough to keep consumers buying?
Printer technology is more advanced than ever, able to integrate with even the latest mobile devices. But is that enough to keep consumers buying?
© Bet_Noire/iStockphoto

At a time when printers have never been faster, better and cheaper, their sales are actually stagnating in many markets. Better imaging applications, the Internet and portable display devices are largely to blame for this trend.

Paper is heavy, easily crumbled or creased, and often forgotten. On the other hand, if your document is stored to the Internet in your e-mail account or a cloud application such as DropBox, it means you can use your smartphone or laptop to access files anywhere you have a data connection.

Who needs printed photos when you have social media? These apps are the ultimate refrigerator magnets, but instead of retaining just a few pictures of your life, they let you scroll through years of images with a flick of your thumb no matter where you are. Every image is organized by date and album for easy retrieval, meaning that there's almost no reason to print images, ever.

In spite of all of this, we'll always need printers. No matter how advanced our cloud-based apps become or how fancy our smartphones are, they'll never fully replace a printed page. Digital versions are just that — bits and bytes of data gathered together on screens that require power.

With paper, you don't need power. You can read hard-copy documents on a long flight without having to worry about battery life or headaches associated with too much screen time. You can touch, smell and see your presentations and pictures in a way that makes them real in a different way. You can even scribble on them with a ballpoint pen.

However, in the near future, instead of buying a dedicated printer, it's more likely you'll invest in a multi-function printer (MFP) that also scans and faxes in addition to printing. It's like having an imaging station at your desk, one that allows you to not only make hardcopies but also to scan digital documents that you can take with you anywhere.

That blend of convenience means you have options for both digital and analog copies of every kind of file you own. So no matter how digital your documents become, you'll still have the option of putting ink and toner to paper in a permanent and touchable way.