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Users
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Apple has worked very hard to craft a fun and hip image for its line of Mac computers, while simultaneously portraying PCs as dull and nerdy. This strategy played out most famously in Apple's recent advertising campaign featuring "Mac," played by the younger, hoodie-wearing Justin Long and "PC," played by the older, bespectacled John Hodgman. But is there actually any truth to these stereotypes?

In April 2011, the Internet was abuzz with the results of a survey on this very topic, conducted by Hunch, a Web site that makes recommendations based on user preferences. It asked users to identify themselves as a Mac or PC person, and then questioned them about a number of self-identifying factors. The results were comically stereotypical. Among the findings were that Mac users were more likely to be liberal, eat hummus and read The New York Times. PC users, on the other hand, were more conservative, had a better grasp on mathematical concepts, and, unlike their Mac counterparts, would rather ride a Harley than a Vespa [source: [source: Hunch]. While these results are certainly interesting, they can't be taken too seriously -- Hunch made these conclusions based on an admittedly unscientific survey.

One thing that both Mac and Windows PC fans have in common is passion for the brands themselves. Get a diverse group of computer users together and introduce the subject of Macs versus PCs and watch the sparks fly! Mac users will bring up concepts like security, usability and design. PC owners will counter with price, software compatibility and choice. It can get really ugly really fast (but it's fun to watch).

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