Klout may not have been around for too long, but it has done a bang-up job of courting controversy. From the moment it broke out, there's been a real sense of anger around not just the idea of Klout but also its practices.
First, we should acknowledge that lots of Internet and social media users simply find the idea of "judging" one's digital importance obnoxious, if not impossible. Several people have pointed out that it's possible to cheat the system by creating multiple accounts and thus being able to "game" your score pretty much makes most scores worthless [source: Chichester].
You can also do something sneaky with those accounts: give +K to yourself. Normally, you give +K (in other words, give Klout to) to someone who you see as influential. (You get 10 a day to hand out.) But if you have multiple accounts, you can just load your own Klout up. (This is also how Klout users have made conservative politician Rick Santorum a leading influencer on racism and homophobia.) In no time, you could have enough Klout for some Perks.
As you can see, controversies abound with Klout. To find out more information about how it works, find yourself making an impact on the next page.