Who should you follow on Twitter?

Choosing Who to Follow

When you first sign up for Twitter, the site will give you some recommendations on who to follow. This is a sure-fire way to find some celebrities and follow a few of Twitter's creators, but there's a good chance you won't care about any of them. Once you begin following a few people, though, the "who to follow" link on Twitter's top navigation bar will look at your current following list and deliver some useful suggestions. Once you've checked those out, it's time to browse. The Who to Follow page includes a tab called "browse interests" that lists popular Twitter accounts by category.

"Browse interests" includes categories like entertainment, books, fashion, funny, music and sports. Spend a few minutes searching, and you should see quite a few names you recognize. And it's always OK to take a chance on someone you don't recognize. He or she could turn out to be interesting, too! To find some of the most popular Twitter users not featured in Twitter's "browse interests" section, WeFollow is a great resource. The concept is similar: The site allows you to browse through categories like celebrity, music, tech, blogger and comedy to find the accounts with the most followers. Obviously, most doesn't always equal best, but browsing is an easy way to find a ton of interesting accounts.

Whether you decide to follow a small number of people or hundreds, there are a few tools that can help you keep track of all the posts flowing in from the accounts you're following. Twitter's built-in lists feature allows you to organize those accounts into multiple groups. You can make the groups publicly visible to everyone, or use them as private organizational tools that only you can see. Twitter clients like TweetDeck offer a similar functionality: In TweetDeck, you can create multiple groups and give each group its own column. With these tools, you can always have an all-encompassing feed with every post and categorized feeds of "can't miss" tweeters or groups for friends, celebrities, etc. There's no right way to follow people on Twitter -- whether you want to use it for a single purpose and only follow celebrities, or if you prefer to create a varied feed of acquaintances and comedians and online personalities, it's all about what you like.

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  • HootSuite.com. "HootSuite - Social Media Dashboard." (July 25, 2011) http://hootsuite.com/
  • Seesmic.com. "Seesmic - All of your social media services in one place." (July 25, 2011) http://seesmic.com
  • WeFollow.com. "Twitter Directory and Search, Find Twitter Followers." (July 26, 2011) http://wefollow.com/