Flixster is a free community site for movie fans. The site provides information on movies currently or soon to be in theaters, actor profiles, fan clubs, celebrity gossip, movie news, video clips and interactive features like forums and user quizzes.
Founded in 2006, Flixster has more than 15 million unique monthly visitors who've provided almost two billion movie ratings [source: Flixster]. Private investors and advertising dollars keep the site in business.
When users create a profile on Flixster, they can rate movies as well as list their favorite actors, movies and videos. They can browse the site to find other users with similar interests. Specialized forums allow users to discuss movies by genre, as well as other subjects -- some related to movies, some not. The site also includes a user-built wiki, which discusses the history of movies. The wiki contains pages on subjects like independent film, comic book-based movies and blockbusters. Users are encouraged to add their own articles to the wiki.
A standout feature on Flixster is its integration with the social networking powerhouse Facebook. Facebook users can add the Flixster application to their profiles and begin rating movies and taking quizzes. Facebook publishes any Flixster activity to the user's feed, which attracts other users to join in. Flixster also offers an application for the iPhone, allowing users to view trailers, rate movies and search for local movie times -- no matter where they are.
To find out more about social networking and niche sites, check out the links below.
- Bergstein, Brian. "Making shopping a virtual social experience." Los Angeles Times. Jan. 25, 2008. (May 14, 2009) http://articles.latimes.com/2008/jan/25/business/fi-socialshop25
- Cheng, Jacqui. "imeem now offers streaming tracks from all Big Four labels." arstechnica.com. Dec. 10, 2007. (May 14, 2009) http://arstechnica.com/old/content/2007/12/imeem-now-offers-streaming-tracks-from-all-big-four-labels.ars
- Edmunds, Gladys. "Niche marketing can drive your business." USA Today. March 23, 2005. (May 14, 2009) http://www.usatoday.com/money/smallbusiness/columnist/edmunds/2005-03-23-niche_x.htm
- Gordon, Kim T. "3 Rules for Niche Marketing." Entrepreneur. March 4, 2002. (May 14, 2009) http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article49608.html
- Holahan, Catherine. "Social Networking Goes Niche." BusinessWeek. March 14, 2007. (May 14, 2009) http://www.businessweek.com/technology/content/mar2007/tc20070314_884996.htm
- Jesdanun, Anick. "Social site users find bigger's not always better." PittsburghLive.com. April 27, 2008. (May 14, 2009) http://www.pittsburghlive.com/x/pittsburghtrib/business/s_564516.html
- Kaboodle. "About Kaboodle." Kaboodle.com. 2009. (May 14, 2009) http://www.kaboodle.com/zm/about
- Martin, Katherine. "Why Bleeding Heart bakes with a mission." Modern Baking. March 1, 2007. (May 14, 2009) http://modern-baking.com/retail_baking/mb_imp_16709/
- Morrison, Chris. "TC50: Niche social networks thrive, for birdwatchers, fashion-conscious, dead people and more." VentureBeat. Sept. 10, 2008. (May 14, 2009) http://venturebeat.com/2008/09/10/tc50-flipping-the-birdwatch-overpriced-clothes-and-more-at-the-vertical-social-networking-panel/
- Sandoval, Greg. "Labels size up Web 2.0 music services." CNET News. March 2, 2009. (May 14, 2009) http://news.cnet.com/8301-1023_3-10184877-93.html
- Simser, Maggie. Email interview. Dyed in the Wool Handmade. 2009. (May 14, 2009) http://www.dyedinthewoolhandmade.com
- Tartakoff, Joseph. "Earnings: United Online Beats Expectations; Ad Revenue At Classmates.com Falls." Washington Post. May 5, 2009. (May 14, 2009) http://www.washingtonpost.com/wp-dyn/content/article/2009/05/05/AR2009050503375.html
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