Moving Us Further from the Desktop
According to a study by comScore, in mid-2014, U.S. users were spending 60 percent of their digital media time on mobile devices instead of desktops, with 52 percent of that time devoted to mobile apps [sources: comScore, Perez].
Many of us practically live our lives on our smartphones, using them to read books, play games, engage with our friends and make new ones. We can even order up food and transportation. And now we can use them to find dating partners near us.
Tinder was created specifically for our smartphones. Its origins are rooted entirely in the tech world. Hatch Labs entered into a deal with InterActiveCorp, which owned Match.com and OkCupid, to act as a sort of skunkworks to develop innovative apps for the company. A prototype app called Matchbox was developed by Sean Rad and Joe Munoz during an internal Hatch hackathon. When more fully developed, the app was renamed Tinder and released to popular partygoers in the Los Angeles, California area for beta-testing. It was then targeted at big party colleges. The rest is history.
There never was a desktop version of Tinder. As such, it serves as evidence that a smartphone app doesn't need a desktop version to be successful. You can surf the web on your smartphone, so traditional dating site usage isn't out of the question via phone. But current trends being what they are, many dating sites have had the good sense to release their own apps, too.