Founded in 1997 and owned and operated by Johnson & Johnson Co., BabyCenter caters to both mothers and fathers but the majority of users are women. Similar to MomsLikeMe, BabyCenter appeals to users in a variety of locations. Referred to as outposts, BabyCenter reaches more than 6 million users in 18 countries [source: BabyCenter]. The site is available in seven languages.
Similar to other parenting social networking sites, BabyCenter offers users expert advice as well as parent-to-parent networking. But unlike family-oriented sites such as Disney Family Community, BabyCenter targets expectant parents all the way up to those with children aged eight with an emphasis on pregnancy, pre-family planning and babies.
Tabs take you through the steps of parenting from preparing to have chilren to the growth of your family. Each section in between is devoted to the different stages in your child's life. For instance, the baby tab opens up a gateway to articles covering everything from getting to know your newborn baby, feeding and preparing formula, diaper changing and childcare. Users can access BabyCenter on smart phones, as well as on Facebook and Twitter.