Nestled in the legal lingo of SOPA are two main ways for intellectual property owners to pursue action against pirates. The first involves getting the attorney general involved. The attorney general must seek a court order against ISPs, search engines, payment network services and advertising services. Once served with this court order, these companies will have no more than five days to comply. But there's also a market-based approach that doesn't involve the attorney general.
Let's say that you're the head of a movie studio. Congratulations on making it to the big time! But something is nagging at you -- you've learned there's a Web site that is offering up copies of your studio's latest hit before it's even debuted on the big screen! Worse yet, this site is hosted on a server in eastern Europe, so you can't even use the Digital Millennium Copyright Act (DMCA) to target it!
That's when you turn to the options available to you under SOPA. You need to get a court order and have the attorney general step in to shake things up. First, you'll need to write a document and send it to the payment network provider or Internet advertising service. The document will have to include:
- Identification of the infringing site, whether it's the entire site or a specific subdomain of a site
- Evidence that the primary purpose for the site (or subdomain) is to distribute material that's under copyright illegally
- Evidence that the site is directed at the United States
- Evidence that the site is actively engaged in distributing your intellectual property without permission
- Evidence that such distribution will cause "immediate and irreparable injury, loss or damage" if not stopped
- Evidence showing that the payment network provider or Internet advertising service is doing business with the infringing site
- A statement that says all information you've provided is accurate
- A means of contacting the intellectual property rights holder
- Your physical or electronic signature (or the signature of someone representing the owner of the intellectual property)
Once the payment network provider or Internet advertising service receives your letter, the company will have five days to shut off all support to the identified site.
Next, we'll take a look at who's in favor of SOPA and who wishes it would just go away.