So you've decided that you want a Facebook business page. No problem, it's easy and you don't even need any documentation to do it. But that's just the beginning. A Facebook business page isn't something you can just turn on and walk away from -- not if you want any positive results.
You'll need someone to manage your Facebook page on a daily basis. Make that hourly, depending on the amount of traffic you're getting. Think of your business page as a garden that needs constant tending. You want to grow a following, so keep watering it. We'll talk about what kind of attention to give it later on, but for now keep in mind that it will need attention.
If it needs more attention than one person can handle, you can easily add additional administrators by clicking on the "edit page" button, then "manage admins." They'll need to "like" the page first. Each admin should make sure they're set up to post as either the admin or under their own identity (your choice).
If you're thinking this is a bit much, and "How can I ever do this?" you're not alone. That's why you can find so many third parties who are happy to sell you tools and services to manage your page [source: DiMarino, Lasica]. For a basic business page with posts and links, there's no reason any non-programmer can't do it themselves. The fancier you get, the more likely you'll need some help. Considering that your customers will probably like interactivity more than a static page, you'll want to consider getting outside manpower.
Now that you have some idea of what you can do with the site, it's time to think about what you really want out of it. What can you really expect from your foray in Facebook?