Hulu's Big Challenges
As for third-party software abuse, Hulu has encrypted its HTML content to prevent access from non-browser applications. Some reports suspect that Hulu's move to restrict content access further will have the opposite effect than what content providers suspect -- of actually increasing piracy instead of preventing it. Brennon Slattery of PC World suggests, "The savvy public knows what it wants and where to find it, no matter how many blockades stand in the way" [source: Slattery].
Other piracy challenges for Hulu include the abuse of video capturing software and geo-blocking workarounds. Hulu recognizes these challenges with the full knowledge that its main competitors are "the various piracy services that enable users with the ability to illegally access premium content for free, without the permission of the content owner" [source: Hulu].