Online business owners have it tough. It's not enough to build a website, troubleshoot it constantly, fill orders, deal with customers and create marketing campaigns. If you want to grow your business, increase sales and improve your customer experience, you have to dive into analytics — and we don't mean just checking how many people visit your site every day.
Through Web analytics, you can figure out how visitors find you, watch how they move through your site, track where they go after they leave and see how many of them are wearing purple shirts while they peruse your site.
OK, maybe that last one isn't true. But analytics could change how you run your business. You'll learn which referrals and ad campaigns are effective and which should be dumped or tweaked. You might redesign your site to increase your conversion rates. Maybe you'll realize that you need to develop a mobile app or adjust your site for mobile users. Whatever the outcome, you can reap the benefits, but it takes work.
There are an overwhelming number of analytics programs out there — here are 10 of the big ones. Many are free or don't require much of an investment, so it's worth a look around to see what will end up being the best fit for you.