Before you make the leap and start a blog, to maximize your chance of success, experts recommend that you should first examine your motivations and goals. For instance, are you starting a blog for the primary purpose of making money or improving a business? Or are you passionate about a subject and want to provide a forum for others who share your passion? Perhaps you have expertise in your passion and want to help educate others about it. It could be a mix of money and passion that drives you.
No matter what your goals are, they will help define the best strategy for your blog. We've already discussed a little about choosing between a free blogging platform and self-hosting your blog. This decision will largely depend on your goals. Next, it's important to think about the topic of your blog.
One of the most important tasks in starting a blog is deciding on a suitable subject, as it will dictate your focus and hopefully help you attract an audience. Experts usually recommend settling on a narrow topic, something they like to refer to as a niche. A niche can give you an edge in the crowded blogosphere. For instance, if you're interested in writing a blog about movies, consider that there are hundreds of blogs about movies and Hollywood already. Unless you're Roger Ebert, you'll need to find a way to stand apart from them. Examples of niche blogs would be ones specifically about independent films, horror flicks or morality in movies.
However, it's also dangerous to choose a topic that's too narrow, because there might not be enough of an audience, or you might not feel confident that you'd be able to produce enough content for the blog. So, instead of writing a a blog specifically about Spider-Man movies, for example, consider widening it to comic book movies.