How CafeMom Works


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  • CaféMom. "People." (June 22, 2009) http://www.cafemom.com/about/people.php
  • CafeMom."Time for Brands to Change their Approach when Marketing to Mom, Says New Report by Razorfish and CafeMom." Feb. 2, 2009. (July 4, 2009) http://www.cafemom.com/about/release_020209.php
  • Gogoi, Pallavi. "I Am Woman, Hear Me Shop." Business Week. Feb. 14, 2005. (July 4, 2009) http://www.businessweek.com/bwdaily/dnflash/feb2005/nf20050214_9413_db_082.htm
  • Hegedus, Mike. "Mike on America: Marketing to moms." CNBC. April 23, 2008. (June 24, 2009) http://www.cnbc.com/id/15840232?video=720415282
  • Holahan, Catherine. "From Melrose Place to CafeMom: Jersey dads dish on their site for moms." BusinessWeek. May 18, 2007. (July 4, 2009) http://feedroom.businessweek.com/index.jsp?fr_story=72cdf11a8f0a1044b5c68a54c4d272310fe0be23
  • Internet Archive. "Wayback Machine for clubmom.com." (July 3, 2009) http://web.archive.org/web/*/http://www.clubmom.com
  • Marketing Vox. "Social Network CafeMom Lands $5M in Funding." Aug. 24, 2007. (June 24, 2009) http://www.marketingvox.com/social-network-cafemom-lands-5m-in-funding-032531/