Watching Vine videos can be a mesmerizing experience, as your eyes lock onto a clip that loops over and over again. This repetition is a big part of Vine's addictive nature. But viewing is only half of the fun. Making your own Vines is entertainment in and of itself.
Load the video camera feature of Vine, touch the screen and your device immediately begins recording both video and audio. But there's a funky catch to Vine. Lift your finger from the screen and recording halts. You can stop and start the clip repeatedly, and once you've reached the six-second maximum, the software combines all of the clips into one seamless video.
This capability means that a clever director can cut between scenes, create a time-lapse style recording or basically blend several clips into a single video. Depending on the skill of the creator, this effect can be jarring ... or magical.
It didn't take long for some inspired users to use their six seconds of fame to become Vine superstars. Photographer and filmmaker Meagan Cignoli has parlayed the success of her Vines into a career that's drawn corporate clients such as Nike, GE, BMW, Lowes and many others.
There are other big names of Vine, such as Riff Raff, Brandon Calvillo, Jerome Jarre, Brittany Furlan and Andy Milonakis, among many others. And while they may have started shooting Vines just to entertain themselves or their friends, it didn't take long for ad agencies to start courting them, hoping to tap into their street cred to hawk wares of all kinds.
But there are a whole lot of people making quirky, fun Vines not for the sponsorship or advertising dollars, but just because it's fun. Vine is a cheap, easy way to kill time, to be weirdly creative and make your friends laugh. The quality doesn't necessarily matter; the ideas always do.